Linklaters is planning to make students’ wishes come true through an innovative competition called ‘Aspire’ aimed at giving something back to the community.
In line with its ‘Link Up. Change a life’ campaign, launched last year as an alternative to handing out branded items at law fairs, this latest competition is aimed at providing a prize that helps students fulfil some worthy aspirations that may help them to develop themselves or the community.
Joint graduate recruitment partner Euan Clarke said: “It’s not about shouting about the firm’s own aspirations or corporate responsibility from the rooftops, but being informative to students; giving students some insight into the big things the firm values and seeks, as well as a chance to make a difference themselves. Just as we’re keen not to hand out meaningless freebies on campus, we don’t want to hold a competition that doesn’t really achieve anything either.
“We’re looking for people who aspire to be the very best at what they do, as we do as a firm; and so providing a prize that helps a few people fulfil some worthy aspirations seems to be a good fit with that idea.”
The ‘Link Up’ campaign resulted in Linklaters donating £20,000 to three charities: Projeto Alavanca, in São Paulo; Lawyers in Schools, in Hackney; and Project Lend a Hand, in Singapore.
Suggestions may include getting a new suit for interviews, learning a new language or getting funding to clean up a local park.