The business game is a response to widespread criticisms that current law students lack commercial savvy.
Run by the College of Law’s Birmingham branch and sponsored by the Bank of Scotland, DLA and Birmingham-based chartered accountants Bentley Jennison, teams of students were asked to monitor the performance of an imaginary furniture company during an academic term.
The winners of the Birmingham competition – who scooped a trip to Brussels – raised the gross profits of their fictitious company from 33 to 43 per cent, while the share price grew from 2.50 to 3.12.
John James, College of Law Midlands director of external relations, said the project had succeeded in helping to boost commercial awareness. “It’s really made the difference to standard, textbook learning initiatives,” he stated.