Clifford Chance has best grad recruitment website, say students

Clifford Chance has the best website for graduates, according to Lawyer 2B’s survey of student attitudes.

The poll asked more than 1,500 students to mention graduate recruitment websites that particularly impressed them and why. Students were also asked to identify less impressive websites.

Clifford Chance came out top in the poll with an overall positive score of 55. Trailing some way behind in second place was Linklaters, followed by Freshfields Bruckhaus Deringer and Allen & Overy in joint third.

“It’s engaging, clear, informative and aesthetically pleasing,” said one student, summing up the majority opinion of Clifford Chance’s site. Second-place Linklaters won praise for “not just selling the firm – it has fantastic resources for anyone interested in law.” 

Outside the magic circle firms, which have name recognition and money to spend and so might be expected to do well, Bird & Bird and Hogan Lovells were the top performers. Students liked Twobirds’ “emphasis on culture,” with one adding: “It’s targeted appropriately and gives a real sense of what the firm is about.” Hogan Lovells site won praise for being “clear,” ”aesthetically pleasing” and “easy to use.”

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At the other end of the scale American firms, especially those with small London offices, were criticised for not putting enough effort in to their websites. “Several provide next to no information about career paths in the UK,” said one student, a theme reiterated by many sources.

Some websites divided opinion, with Slaughter and May and Baker & McKenzie in particular receiving a mixture of comments. Some students liked Slaughters’ “not patronising” tone but others dubbed it “boring and traditionalist.” Baker & McKenzie’s site was deemed clear, but some students experienced technical difficulties when using it.

The full Student Attitude Survey looks at how career aspirations have changed since Lawyer 2B surveyed law students back in 2004. Read it here.

Firms’ recruitment websites: selected comments from students

Baker and McKenzie

  • “Very easily navigated, comprehensive”
  • “Detailed and clear”
  • “Application system is a little complex and temperamental”
  • “Difficult to navigate and had problems with site links at time of application”

Bird & Bird

  • “Modern, simple and easy to navigate”
  • “Easy to use, lots of info about who and what they are looking for, and useful profiles”
  • “Clear and concise without needing to open endless tabs”
  • “Emphasises their culture a lot”
  • “Tries to give the firm a unique selling point, emphasising the importance of a personality of potential colleagues rather than just being a generic website with awards and achievements”

Clifford Chance

  • “Lots of helpful resources for applications”
  • “Succinct and personal specifications are on a video so are quicker to digest”
  • “Simple, clear design without too much ‘marketing speak”
  • “Really organised”
  • “It’s the most detailed and appealing”
  • “Clear presentation of opportunities for each type of student”
  • “Simple yet classy design and easy to navigate”

Hogan Lovells

  • ”Dynamic”
  • “Lively, lots of different media”
  • “Most intuitive, aesthetically pleasing and easy to use” 

Norton Rose Fulbright

  • “Easy to find recruitment and FAQs page, a lot of information”
  • “A clutter free website which communicates the firm’s strengths clearly”
  • “They tell you the top things they look for in an application” 

Simmons & Simmons

  • “Very colourful and approachable”
  • “Looks friendly”
  • “Fun, engaging and informative”

Slaughter and May

  • ”Wealth of information on website”
  • “Very well set out and easy to read”
  • “The website is clear, informative and not patronising”
  • “Neat and tidy. Not pretentious”
  • ”For all their prestige I would expect a better website”
  • “Completely unimaginative ”
  • “Boring, traditionalist and uninspiring.”