A&O launches Facebook page for grads

Allen & Overy’s (A&O) graduate recruitment team has made its first foray into the world of social networking by launching a Facebook group for students and future trainees.

The magic circle firm’s graduate recruitment manager Caroline Lindner said: “We hope that our new Facebook page will help students gain a better insight into the type of work we do at A&O. We also want the site to be used as a forum for debate where students can pose questions or raise issues they are interested in.”

A&O, however, is not the only magic circle firm to launch Facebook pages. As reported by Lawyer2B.com last month (October) Linklaters’ graduate recruitment team has also created a Facebook page as well as a Twitter account.

Writing in a her Lawyer2B.com blog Linklaters’ graduate recruitment marketing advisor Victoria Wisson said: “There is plenty of evidence to suggest that on-line is the first port of call for students job hunting……..I think some of the most sophisticated websites emerging are actually in the graduate recruitment sphere, and they involve very innovative use of videos, flash and games (read more).

Other law firms that are using social media as part of their graduate recruitment campaigns include Addleshaw Goddard and Clifford Chance.

Lawyer2B.com, meanwhile, has had a Facebook page for well over a year and now boasts nearly 2,600 members and is also on Twitter.