Christmas clanger

The depths to which firms will sink to get publicity just got lower, the cheesiness of marketing ideas just got smellier, and its all thanks to Welsh powerhouse Leo Abse & Cohen. It actually almost hurts to type these words, but here goes. As the festive season approached, the firm had the brainwave to sell what it calls Good Will vouchers. Geddit? Its a voucher, and with it, you can buy a will. At Christmas. The time of goodwill. Eh? Genius.