Eversheds has pledged its support of a new government online careers advice service in a bid to inspire young people about their futures.
The top 20 firm is the only law firm to join Workality; a new not-for-profit enterprise that comprises a number of employers, charities, brands and social media experts.
Workality will be launched as an online portal that will engage and support people aged 11 to 24 years. Eversheds will provide all the advice on how young people can get into a career in law and pro bono legal support during the set up of the scheme.
Eversheds’ chairman John Heaps said: “Workality is a brilliant initiative that provides young people with easy online access to critical careers information. As with all great ideas, it is a wonder it has not been thought of before.
“We are very pleased to provide the necessary legal support without charge as a small contribution to the success of this excellent project, and we look forward to being involved in providing advice and support to bright, young people across the UK.”
The campaign and website, which will go live in June 2012, aims to generate an end-to-end journey for young people to help inspire and prepare them for a future career.
Other organisations to join the campaign include Serco, Centrica, Engine, McDonalds and Salesforce. It is also is receiving support and advice from Facebook, Microsoft, Google, IBM, Linkedin, Cisco and Blackberry.