Magic circle law firm Linklaters has ditched plans to scrap its graduate recruitment brochure after research revealed that students favour paper-based products over their online equivalents.
Linklaters mulled over the possibility of only producing an online version of its graduate recruitment brochure in a bid to become more environmentally friendly, as reported by Lawyer2B.com last November (read more). The firm produces around 7,500 brochures per year.
However, research carried out on behalf of the firm by High Fliers found that a whopping 81 per cent of law students wanted a brochure and of those 71 per cent favoured a paper version.
Linklaters’ joint graduate recruitment partner Euan Clarke said: “With feedback from students and current market research indicating the ongoing popularity of the brochure, we’ve opted to continue our brochure for the coming season”.
But continuing with the green theme the new brochure will have fewer pages and be printed on more eco-friendly paper, which is compliant with the Forest Stewardship Council.
Cardiff University law society president Marcus Coates-Walker agreed with Linklaters’ move. He said: “Paper-based products are much easier to read because there’s only so much you can fit onto a computer screen, which means you have to constantly scroll down. What’s more you can’t go through an online brochure and mark out sections with a highlighter pen or post-it note.”
Linklaters plans to unveil its new brochure next month (September).
Lawyer 2B is the leading dedicated news-led magazine and website for aspiring solicitors and barristers and is an ideal tool for boosting commercial awareness. Lawyer2B magazine is published four times a year.